abouttimelinefestivalpartnersuser guideloginsearchpartners1010 - a celebration of ten years of british new media
1994: invents Big Brother

Bob Cotton adds: more corporate endemol history at http://www.endemol.com/history.xml<. This was a keynote moment in the history of convergence - put CCTV together with peer-generated content, webcams, video-box confessional, competition, deadlines : change the face of popular television, invent a whole new genre.

Comment submitted by Colin

Which would later crop up in every single presentation about interactive TV or broadband content ever given. I think it must be an EU directive or something. Even now, on the fifth UK series, it is mentioned in the trade press every week as a shining example of text voting/red button interactivity/cross-platform programming etc etc. Which is all very well, but can't anyone come up with some other examples?

Comment submitted by Tom

It is a damning indictment on the UK's media and entertainment sector that Big Brother is still the paradigm for cross platform media. Where is the explosion of creative and artistic innovation that convergence was meant to bring us?

Comment submitted by Andy Wilson

In answer to Tom's question, the producers that might have created that explosion all got jobs in marketing agencies and the, ahem, 'entertainment industry' making banner ads and flash games and wiring up CRM databases. The work may be uninspiring and the ethics dubious, but the pay's good.

Comment submitted by Bob Cotton

I saw a presentation recently at London College of Communications (LCC - the gaff where I work) by Russell Merryman of BBC New Media, who was outlining the investigative work the BBC is doing on MPEG4. Russell showed a sample Newsnight programme with the kind of interactivity and enhancement MPEG4 would allow. He also demonstrated an MPEG4 authoring app called (I think) Envivio. With tools like this, maybe we can expect more exciting multi-channel, interdisciplinary content creation/narrative exploration... lets hope so.